Wayfare Counseling & Consulting Blog

Little Moments, Big Returns: The Investment Strategy for Lasting Love

by Shannon Dohn, MA, LPC

Have you ever noticed how some couples seem to weather storms together while others get caught in endless cycles of conflict? The difference often lies not in having fewer problems, but in how much goodwill they’ve built up over time. This concept, which relationship expert Dr. John Gottman calls the “emotional bank account,” can transform how you understand and nurture your closest relationships.

What You’ll Learn

What Is an Emotional Bank Account?

Just like a financial bank account, your relationship has a balance of positive and negative interactions. Every supportive comment, thoughtful gesture, or moment of connection makes a “deposit.” Every criticism, dismissal, or neglect makes a “withdrawal.”

Research from the Gottman Institute shows that thriving relationships maintain a ratio of at least 5 positive interactions for every negative one. When your emotional account has a healthy balance, occasional conflicts feel manageable rather than catastrophic.

Small Deposits That Make a Big Difference

Building your emotional bank account doesn’t require grand gestures. In fact, small daily deposits often matter most:

  • Express Genuine Interest: When your partner talks about their day, put down your phone and listen. Ask follow-up questions that show you’re truly curious about their experiences.
  • Notice and Appreciate: Make a habit of noticing your partner’s contributions. “Thanks for making coffee this morning” acknowledges effort that might otherwise go unrecognized.
  • Turn Toward Bids for Connection: Gottman’s research identified “bids for connection”—small ways partners reach for emotional connection. These might be as simple as saying, “Look at that beautiful bird.” Partners who regularly respond to these bids with interest report higher relationship satisfaction.

Repair Attempts: Emergency Deposits During Conflict

Even in healthy relationships, conflicts happen. What matters is how quickly you repair the damage. Gottman calls these “repair attempts”—efforts to de-escalate tension and get communication back on track.

Many couples experience a familiar pattern—small disagreements quickly escalate into major arguments that last for days. Often, the turning point comes when one partner makes a repair attempt that goes unrecognized. For example, when someone says, “Can we just talk about this later?” during a heated moment, their partner might perceive this as avoidance rather than as a genuine need to pause and collect thoughts.

In reality, asking for a short break can be a protective repair attempt—a way to prevent saying things that might cause additional harm. When couples recognize these moments as attempts to safeguard the relationship rather than escape it, they can respond differently. A simple agreement like, “I need 30 minutes to think, and then I promise we’ll talk about this” acknowledges both the need for space and the commitment to resolution.

Other effective repairs include:

  • “Can we start over?”
  • “I’m feeling overwhelmed. Can we take a 20-minute break?”
  • “That came out wrong. What I meant was…”

Learning to recognize and respond to repair attempts can prevent a disagreement from spiraling into lasting damage.

Converting Criticism Into Requests

Criticism makes a major withdrawal from your emotional bank account. Yet often, beneath criticism lies a legitimate need.

Instead of “You never help around the house” (criticism), try “I’m feeling overwhelmed with housework. Could you take care of the dishes tonight?” (request).

This shifts the conversation from attacking character to expressing needs in a way your partner can respond to positively.

Making Deposits During Difficult Times

Life inevitably brings challenges—work stress, health concerns, or external pressures. During these periods, your emotional bank account needs extra attention to prevent it from becoming depleted when you need those reserves most.

  • Practice Stress-Reducing Conversations: Set aside 15-20 minutes daily to take turns speaking and listening about your day, focusing on empathy rather than solutions. These conversations create a sense of being on the same team, even when facing different external stressors.
  • Offer Support, Not Solutions: When your partner is struggling, resist the urge to immediately offer advice. Often, they need empathy more than solutions. Simple statements like “That sounds really difficult” or “I’m here with you through this” can make deeper deposits than the most well-intentioned advice.
  • Create Protected Time: During particularly stressful periods, it’s essential to carve out time that’s protected from problem discussions. Even 30 minutes of positive connection—watching a favorite show, taking a walk, or sharing a meal without discussing challenges—can help maintain your emotional reserves.

Building Rituals of Connection

Rituals are repeated, meaningful practices that strengthen your bond over time—like scheduled deposits into your emotional bank account.

Strong relationships thrive on predictable moments of connection that both partners can count on. These don’t need to be elaborate or time-consuming to be effective. What matters most is consistency and meaning.

  • Daily Rituals: A six-second kiss goodbye (yes, Gottman specifically recommends six seconds!), coffee together before work, or sharing the highlights and challenges of your day at dinner.
  • Weekly Rituals: A regular date night (even if it’s just takeout and a movie at home), Sunday morning walks, or cooking a special meal together on the weekend.
  • Yearly Rituals: Anniversary celebrations that include reflection on your growth together, holiday traditions that honor both partners’ values, or an annual goal-setting conversation about your relationship.

These touchpoints of connection help maintain your emotional balance through life’s ups and downs, creating a sense of security and partnership that weather-proofs your relationship against inevitable challenges.

Rebuilding Your Balance

If you’ve been making more withdrawals than deposits, don’t despair. Start small—aim for one meaningful connection each day. Be consistent rather than grand. A small, genuine moment of appreciation daily will do more for your relationship than occasional extravagant gestures.

Like financial investments, emotional deposits grow over time. Each positive interaction builds on previous ones, creating a reservoir of goodwill that helps your relationship thrive even during challenging periods.

The beauty of the emotional bank account concept is its simplicity. By making conscious choices to turn toward each other in small ways each day, you create a relationship that doesn’t just survive challenges but becomes stronger because of them.

Schedule Your Free Consultation

Are you looking for support in building stronger connections in your relationships? Wayfare Counseling & Consulting is here to help you develop the skills and insights needed for more fulfilling relationships. Contact us today to learn more about our counseling services.

Shannon is an advocate for safety and support with every individual and couple that walks through her door. She will create a compassionate space for you to unpack your story and address the parts of self that keep you from feeling fully connected, understood, and secure within yourself and your relationships.